I tried to condense this into a tweet but 280 characters is too small for me on this issue so time to blog about it!
If you haven’t heard, YouTube has changed their guidelines for becoming a YouTube partner – aka, putting ads on your videos to make one billionth of a cent on each view of your video. Because of a big YouTuber doing something incredibly stupid, (which happens entirely too much), YouTube has decided to “crack down” on…everyone who has done nothing wrong. The new Partner guidelines require a channel to have 1000 subscribers, 10000 overall channel views, and 4000 hours of watch time within a 12 month period. They’ve sent an email out to all their smaller creators, myself included, and have said if our watch time doesn’t get to 4000 in a month, then our partnership is terminated. If I get to that I can reapply for partner, but seriously YouTube? Punish everyone who has a smaller channel and let the bigger people who caused all of this drama get off scott free?
I have such mixed feelings about this. Was I planning to be a full time YouTuber? No. Is it going to effect my channel? No: I put monetization on my videos because I could, but have only made a dollar on it and you need 100 to be paid out by Google. I have to reach 20 dollars on Soundrop, and have, because it’s a far easier goal to reach. It’s conflicting because it’s not like I was making any money at it, and not like I was planning to be a full time YouTuber – it’s just a hub for my music, which I sell elsewhere and a creative outlet for me. But what it makes me feel like is a piece of trash that YouTube could care less about. Why upload videos to a platform that decides to change the rules to hurt everyone, accept the person/people that did the wrong thing? Oh wait, YouTube is the only massive video hub, so you’re stuck with it if you want to post videos people will actually run across and possibly watch.
I’m not going to change the way I run my channel, but I legit was getting pumped about getting back into making videos. I’ve been enjoying making let’s play videos, was planning to start recording choice videos of me singing on camera, wanted to live stream some mini concerts, was going to start vlogging eventually. Like I said, I’m not going to stop doing any of this, and am still going to post on YouTube, but after they showed their utter lack of consideration and care for any small creator, I’m not going to put all of my eggs in one basket so to speak. I’m glad I was already planning to distribute my music more openly this year on Spotify, iTunes, etc etc, and I’m going to make a more active effort to promote my patreon, as well. Because if YouTube isn’t going to support ALL of their creators, then why should their creators support them? It sucks that they are the only big video distribution platform out there, but I don’t see that changing so it’s between dealing with their garbage policies, or not making videos at all. I love making videos, and stopping making videos I feel is letting YouTube win, so to me the best alternative is to use YouTube for what it originally was intended for: posting and sharing videos, and not making money on it. Make money elsewhere, where you’ll be treated far better. Heck, with as little as spotify pays out per stream, at least once your content is on there, they don’t yank your chain when they feel like it. I’d much rather build a spotify following because of that, and since my medium of creation is audio, it’s a win-win for me.
So yeah, TL;DR: I’m just going to use YouTube like I usually do, and branch out to better oppurtunities for actually making money. I’ve had this mindset of post whatever you want on YouTube, and if they are going to treat everyone like this, that just reaffirms to me that I’ve made the right choice in not trying to bend to their whims. My channel won’t be adversely effected – I’m pretty sure. I saw someone mentioning that a demonetized video is harder to search for? But I highly doubt that. Hey, look on the bright side: It’ll save me going to another tab while uploading a video!
Do you have a YouTube channel? What are your thoughts on this change. If you wanted to make a channel, does it make you second guess doing so?